Our Story

We started Composty with a simple promise: make everyday cleaning kinder for families and the planet—no plastic, no faff. When we learned how conventional sponges and microfibre cloths shed microplastics into our homes and eventually our waterways (and even possibly our bodies), we knew there had to be a better way.

So we built The Better Sponge: plant-based, plastic-free, and home‑compostable—gentle enough for baby spaces, tough enough for real‑life messes, and designed to disappear responsibly at end of life.

From our kitchen table to thousands of UK homes, we’ve kept one question at the heart of every decision: is this better for your family and better for the planet? If it doesn’t pass both tests, it doesn’t make it onto your sink or in your homes.

Below is our story in full—why we took on plastic in the first place, what we’ve learned along the way, and how tiny swaps add up to big change.